Championing ABSA Ghana's brand evolution and market presence through a bold, integrated communications programme — connecting the bank's Your Story Matters narrative with Ghanaians across every touchpoint, from premium outdoor media to high-energy consumer activations and digital storytelling.
We worked with ABSA Ghana on a 360° marketing campaign that moved the brand's transformation forward, building trust, product awareness and loyalty across key demographics.
TV spots, radio and outdoor advertising blanketed Accra, Kumasi and Takoradi with ABSA's bold red identity, keeping the brand visible at the right moments throughout the year.
Branch activations and community events, paired with a consistent social media calendar and paid digital campaigns, drove real improvements in product uptake for ABSA's retail, SME and digital banking products.
Deliverables
Campaign activations, branch events and brand moments.
Campaign reels, activation highlights and brand films.
Add YouTube or video URe
Add YouTube or video URe
eet's create something bold together. Our team is ready to bring your brand vision to life across Ghana and aest Africa.