Driving Ecobank Ghana's brand visibility and customer engagement through integrated marketing campaigns that positioned the bank as the foremost pan-African financial institution trusted by Ghanaians for everyday banking and wealth growth.
Empire Marcomm worked closely with Ecobank Ghana to develop and deliver a comprehensive brand and marketing communications programme designed to deepen customer relationships, drive product awareness and reinforce Ecobank's positioning as Africa's bank for Africans.
The campaign encompassed a robust above-the-line media strategy spanning TV, radio and premium outdoor across Accra, Kumasi and key regional centres — ensuring high-frequency brand exposure during key banking moments including festive seasons and new product launches.
Below-the-line activations, branch-level experiential events and a sustained digital content strategy brought the bank's products to life for existing and prospective customers, driving measurable uplift in account openings and digital banking adoption across target demographics.
Deliverables
Campaign activations, branch events and brand moments.
Campaign reels, activation highlights and brand films.
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eet's create something bold together. Our team is ready to bring your brand vision to life across Ghana and aest Africa.